The Traditional "Storybook" image that evokes warm thoughjts of the holidays typically revolves aroudn the Christmas tree.  Darren Venteicher says, "The Normal Rockwell like tree is twice as tall as it is wide, and is the standard most people try to achieve."  Did you know, however, that this ideal may not be the best shape for a tree inside of your home or in an outdoor or retail lcoation - scale is the defining element.

As one of the only three companies that can say 'made in the USA'  for producing lifelike trees, Holiday Artisans is proud to be furthering a craft right here in Colorado that has few practitioners due to the intensive effort and difficulty in working with the materials.  This challenge is compounded by the need to make trees look spatially correct for various uses.  Darren may be the only person in the industry having a degree in horticulture.  The means he ahs the eye and talent to create lifelike qualitites.  There may be secrete rules of thumb as to how a tree's width should change as its height grows, but much of its artistry comes from his knowledge of natural growth patterns. 

"Knowing your audience is critical"  says, Darren, "when selecting the size, shape, and location of a tree, garland, or wreath.  Inside a home, you may have a tall ceiling but not have the space for that post card width.  Trees can be slim to fit spaces but we have to alter the thickness and bulk of foliage in key places to make the tree fit the room and scale of objects around it."  Darren goes on to say that knowing who your audience is and from what perspective they will view decor really is "the ultimate factor."  At home, think of guests and entertaining.  Are they able to look across the room and see detial on the tree?  In a retail setting, decorations need to be dramatically larger becasue people will be looking from 50 to 500 feet away or from far below. 

Darren Venteicher is the owner of Holiday Artisans, a firm that specializes in Christmas related decor for residential, retail, commercial, and industrial presentation.  Contact Darren and his designers at 303.333.0044 or visit their showroom for ideas on ho to decorate your home, business or venue.